PayPal is stepping up its game in the U.S. payment market. By integrating into Apple Wallet and offering 5% cashback, PayPal is aiming to compete directly with traditional banks and tech giants in the point-of-sale market. This strategic move is part of a broader turnaround plan led by CEO Alex Chriss, who joined PayPal from Intuit last year.
Reuters:
While PayPal has long dominated online payments and peer-to-peer payments via its Venmo app, it has not pushed consumers to use its products in person.
“E-commerce has obviously been one of the fastest growing areas where people are spending their dollars… but it’s not everything,” Chriss said. “Now consumers can use PayPal for every purchase, everywhere, every time.”
The push into point-of-sales includes 5% cash back for certain products up to $1,000 per month and additional rewards from brands like DoorDash and Sephora.
PayPal will also allow customers to use debit cards with Apple Pay, as users take advantage of mobile wallets and “tap to pay” options.
MacDailyNews Take: The more the merrier in Apple Wallet! More info about PayPal and Apple Wallet here.
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